As part of the KRUTSCH design team, I assisted throughout the design and build phases producing a website makeover for Discover Strength leveraging their existing branding.

To begin, we conducted several workshop sessions to get a full understanding of existing pain points and desired outcomes for the Discover Strength team and their gym members.

As a rapidly growing franchise, it was important that they had a design team they could lean on for the expansion of their website, but could also take things into their own hands for simpler updates.

We recommended building their site on Squarespace, rather than a fully custom site, allowing them the ability to make modifications and re-engage with our team at their discretion.

The final design eliminated hurdles end-users faced, and focused on an intuitive workflow to avoid wasting time for their busy demographic.